If the video above is legitimate, it may mean Activision is stepping up its plans to create a subscription model for the Call of Duty series. VG247 reports that the user was trying to join a friend's session and had a purchase screen pop up. The half-word "Membersh-" is cut off, but seems to clearly imply a membership program will be for sale.
We know that Activision is interested in creating a subscription model. The company tested the waters with a survey last year, and more recently company head Bobby Kotick echoed the sentiment outright. "I would have Call of Duty be an online subscription service tomorrow," said Kotick. "When you think about what the audience's interests are and how you could really satisfy bigger audiences with more inspired, creative opportunities, I would love to see us have an online Call of Duty world. I think our players would just have so much of a more compelling experience."
On the other hand, this screen was tied directly to Modern Warfare 2, and it would be awfully bizarre of Activision to start such a program over eight months after the game's release. If the company plans to begin a membership program this late in the game's life, and to add "creative opportunities," it could be to access bonus content without removing current features a la PlayStation Plus. Or, the video may just be an outright hoax. After all, popping up on one user's screen as he tries to join a game seems convenient. We know the company is interested, but we'll have to see if anything comes of it.